Originality and the Art of Bike Design. The Townie original is the ultimate for cruising city streets, the super easy seating position and Flat Foot Technology means you will be rolling in comfort.

Simple pleasures characterise the cruiser 1 range. With just one gear to choose from you can't go wrong. This bike loves the board walk and lazy days.

Beautifully finished and Sign Written the combination of classic design and new school thinking produces the Indy 3i. Hydro formed top tube produces the gas tank look, fully integrated, not a dodgy add on.

The Hawaii range has become a classic. When Electra first put flowers on their bikes 15 years ago people laughed, now they copy. Dress yours up with a basket and cup holder.

Take a classic and add a twist, the alluminium frame and addition of painted rims and a rear rack make this cruiser a cut above.

The name says it all, complete with rear rack and front fork struts, the heritage is unmistakable. Classic paint and styling ensures a timeless design.

A beautiful bike that appeals to all ages, classic steel frame with new school graphics makes this bike a standout. Pay homage to the heady days of old Hawaii.